Report
Ad Spend
₹ 1,23,456
Impressions
12,345
CTR
4.1%
CVR (Conversion Rate)
2.8%
Executive Summary
This PLA report summarises product-level advertising performance across search & marketplace placements (Home, Search, Product Pages). It covers key KPIs, top performing SKUs, wasted spend opportunities, and optimisation recommendations to improve CTR, CVR and ROAS.
Campaigns evaluated: PLA - Search + PDP
Date range: Last 30 days
Data source: Ads Engine / Product Feed
Top Performing SKUs
| SKU | Title | Impr. | Clicks | Conv. | Cost | ROAS | Notes |
|---|---|---|---|---|---|---|---|
| SKU-1001 | Wireless Earbuds X | 45,321 | 3,210 | 142 | ₹ 34,200 | 4.8x | Strong CTR & conversion; scale budget |
| SKU-1001 | Wireless Earbuds X | 45,321 | 3,210 | 142 | ₹ 34,200 | 4.8x | Strong CTR & conversion; scale budget |
Tip: Tie product-level bids to margin and LTV to avoid losing money on loss-making SKUs.
Search Terms & Recommendations
| Search Term | Clicks | Conv | Cost | Action |
|---|---|---|---|---|
| "wireless earbuds" | 1,012 | 55 | ₹ 11,000 | Keep & increase bid |
| "wireless earbuds" | 1,012 | 55 | ₹ 11,000 | Keep & increase bid |
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